SAVVY


BRANDING
BRAND IDENTITY
DATE : JULY 2015

INSIGHT

Active in the construction business, Savvy is a full service building company with the flexibility to tackle the smallest job to the most ambitious large-scale projects. They wanted to establish itself on the market as new and exciting yet trustworthy.

IDEA

A full redesign of the corporate identity for Savvy, starting with a new modern logo communicating authority and trust. Elegant, clean lines intersect to form the namesake “S” letter in a well balanced, yet dynamic composition; framed by a circle, the most recognizable and well rounded of all shapes. This harmonic combination becomes the key visual element across all formats in different ways- from a  promiently placed logo to a subtle textural pattern.